Add to Music App launches in partnership with Major Music Streaming Services
New TikTok feature harnesses the power of music discovery to directly drive music consumption on music streaming services
TikTok announces Add to Music App, a new feature which will give music fans the ability to save the songs they discover on TikTok on the music streaming services of their choice. Add to Music App is launching for users in the US and UK in partnership with the major music streaming services, including Amazon Music and Spotify.
TikTok is known for being one of the world's best places to discover both new and catalogue music, constantly creating viral trends which drive music listening on streaming services. The new Add to Music App feature has been designed to help music fans capture songs that they love on TikTok in the moment of discovery, and to easily save the song to their preferred music streaming service to enjoy whenever they like.
Design
I was assigned to create UI frames for a video in five different languages. Additionally, I was tasked with developing a microsite for users to explore current songs and trends on the TikTok app. This project involved collaboration with TikTok, Spotify, Apple Music, and Amazon Music, and ensuring everyone was happy was quite challenging. In the end, we decided to go with a clean and simple TikTok-branded design for the microsite.
